Search and browse products
Look up a single product by SKU, barcode, or any field you pick. Or browse a filtered list by category or brand. Either way, nobody can download your whole catalog in one go.
Product feed & catalog API
Your catalog,
live as an API—
by lunchtime.
Upload a spreadsheet, connect your own database, or do both — Feedwyre turns your catalog into a secure, searchable API, no code required. Give each customer an API key or their own Feedwyre portal to order directly, with stock that always stays accurate.
30-day free trial on the Starter plan · pre-loaded with sample data · cancel any time
Who's a Tenant?
Anyone running a catalog on Feedwyre – for example:
Wholesale distributorsupplies many retail buyers at once
B2B suppliersells stock to other businesses
Multi-channel sellerone stock catalogue, several storefronts
Multi-branch businessemployees or branches book from shared stock
Tenantcomes to Feedwyre with their stock
Their catalog comes from
SpreadsheetCSV / XLSX import
Your databasescheduled sync
Manual entryadd or edit directly
Feedwyre feed
The tenant's one catalog
live, authenticated, never a stale copy
Query API
lookup & listings
Manage API
create, update, bulk
Atomic Booking
no overselling, ever
Download Link
no key, no code
Consumer Portal
Create & manage login accounts so consumers browse and book a product themselves - no dev work, no API integration needed
Everything a tenant manages from the dashboard
Bookings
Child feeds & margin
Stock & products
Feed health alerts
Consumers & API keys
Activity log
Consumerthe tenant's own buyer, served live
Feedwyre supplies the feed to
Your storefrontfull-price, own key
Marketplace / appanother key, same feed
Reseller partnerchild feed, own margin
No-API partnersecure file link
Consumer portalown login, no API key
Atomic Stock Safetytwo sales, never both win
Margin-Based Resellingone source, many prices
No-Code Accessa plain file, no build
Self-Service Portalno developer needed
3database providers to sync from
3API key scopes — Query, Booking, or Manage
Atomicstock bookings — no overselling, ever
6plans, from free to enterprise
Everything a catalog needs
One product feed, every way to use it.
Add your products from a dashboard, a spreadsheet, or your own database. Then let people reach them however suits them best: an API key, a shareable link, or a resold copy at their own price.
Never oversell
Every sale checks and updates your stock in one safe step. If two orders both go for the last unit at the same moment, only one of them wins. Never both.
Import from a spreadsheet
Upload a CSV or Excel file, match up the columns, then choose to add new products or replace the whole catalog. You'll see it happen live, and get a clear reason for any row that doesn't make it.
Stay in sync with your database
Connect your own SQL Server, MySQL, or PostgreSQL database once. Feedwyre then pulls in updates on whatever schedule you choose. It only ever adds or updates products - it never deletes anything.
Share a file, not a key
Got a partner who'd rather open a spreadsheet than write code? Hand them a secure CSV, Excel, or JSON link instead of an API key. You can still revoke it any time, and it's billed the same way.
Resell at your own price
Offer the same catalog to different partners, each with their own markup - a flat amount, or different rates per category. Underneath, it's all one shared source, so nothing ever drifts out of sync.
Catch problems early
Run a health check whenever you like. It shows you what's missing a price or image, what's out of stock, what hasn't been touched in a month, and what shares a barcode with something else - with the exact products to fix.
See exactly what changed
Every edit, import, and sync gets logged in plain language, like "price: $9.99 → $8.49". You can check any product's history without decoding a technical log.
Control who can do what
Give each key just the access it needs: Query for read-only lookups, Query & Booking for read-only plus the ability to record a sale, or Manage for full read/write. Lock any key to a single partner, and revoke it whenever you need to.
Bring your whole team
Add teammates with their own login - Owner, Admin, or Member, each with exactly the right amount of access. Admins do everything but billing; Members handle day-to-day catalog work without touching API keys or database credentials.
Know who you're selling to
Register each store, app, or partner as a consumer. That way every sale and every price rule applies to the right one, and you're never guessing whose order is whose.
Give consumers their own login
No app, no API key, no spreadsheet. A consumer just signs in to their own ordering portal on Feedwyre, sees the catalog and prices you've set for them, and books straight against your live stock.
From spreadsheet to API
Four steps, no deploy required.
Create a product feed
Name it, then add products by hand, import a file, or connect your own database.
Configure fields
Choose what callers can search by, what a "group" means, and exactly what comes back.
Generate a key
Query for read-only, Query & Booking to also book sales, or Manage for full read/write access. Shown once, revealable later.
Call the API
Use a branded URL built from your company and feed name, or a generic one - either works the same way.
Search for a product
# Find one product by SKU or any field you've made searchable
curl "https://api.feedwyre.example/feeds/YOUR_COMPANY_NAME_HERE/YOUR_FEED_NAME_HERE/products?sku=YOUR_PRODUCT_CODE_HERE" -H "X-API-Key: YOUR_API_KEY_HERE"
Get a catalog
# List every product in a category — a catalog view, not a single lookup
curl "https://api.feedwyre.example/feeds/YOUR_COMPANY_NAME_HERE/YOUR_FEED_NAME_HERE/products?category=YOUR_CATEGORY_HERE" -H "X-API-Key: YOUR_API_KEY_HERE"
Update stock
# Book a sale — stock decrements atomically, so it can never oversell
curl -X POST "https://api.feedwyre.example/feeds/YOUR_COMPANY_NAME_HERE/YOUR_FEED_NAME_HERE/products/book" -H "X-API-Key: YOUR_API_KEY_HERE" -H "Content-Type: application/json" -d '{"productCode":"YOUR_PRODUCT_CODE_HERE","consumerCode":"YOUR_CONSUMER_CODE_HERE","quantity":1,"referenceNumber":"YOUR_ORDER_REFERENCE_HERE","address":"OPTIONAL_DELIVERY_ADDRESS","contactDetails":"OPTIONAL_CONTACT_DETAILS"}'
Or skip the API entirely
Not every consumer needs a key. Set up a consumer portal login instead - they sign in to Feedwyre at their own branded URL, browse the catalog and prices you've set for them, and place an order directly. No key, no curl, nothing to integrate on their end. See how the consumer portal works →
More than a CSV-to-API generator
Built for catalogs that actually sell things.
Plenty of tools can turn a spreadsheet into a read-only API in a few clicks. Feedwyre does that too, then goes further with what a catalog that takes real orders needs: safe concurrent bookings, access control per caller, and a live connection back to your own database.
| Capability | Static file / CSV export | Generic CSV-to-API tool | Feedwyre |
|---|---|---|---|
| Queryable by field, with grouped listings | No | Yes | Yes |
| Per-key access control (read-only, booking, or read/write) | No | Varies | Yes — Query, Query & Booking, or Manage |
| Atomic stock booking — no double-sells | No | No | Yes |
| Full audit log — every edit, booking, import, and sync | No | No | Yes |
| Scheduled sync from your own SQL Server / MySQL / PostgreSQL | No | No | Yes |
| Per-partner margin pricing off one source catalog | No | No | Yes — child feeds |
| Self-service login for customers with no developer | No | No | Yes — consumer portal |
| Download the catalog as CSV, Excel, or JSON — no key needed | One fixed format | No | Yes — download links |
| Teammates with their own login, not one shared password | No | Varies | Yes — Owner, Admin, or Member |
| Setup time for a first working endpoint | Minutes | Minutes | Minutes |
Subscription plans
Start free. Grow into what you need.
Every account starts the same way: a full 30-day trial, no credit card needed. Take as long as you like to explore, then move to whichever plan fits, paid securely through Stripe from your Account page whenever you're ready. Every plan, including the trial, includes the full Query and Manage API, bookings, import and export, downloadable links, and child feeds. Database Sync is available on Business and above.
Free / 30-day trial
Starter
- 5 product feeds
- 500 products
- 10 API keys
- 10,000 queries/mo
- Database sync
- Child feeds & margin
$39 / mo
Growth
- 5 feeds
- 5,000 products
- 20 API keys
- 100,000 queries/mo
- Database sync
- Child feeds & margin
$75 / mo
Pro
- 10 feeds
- 10,000 products
- 40 API keys
- 300,000 queries/mo
- Database sync
- Child feeds & margin
Most popular
$149 / mo
Business
- 20 feeds
- 20,000 products
- 100 API keys
- 1,000,000 queries/mo
- Database sync
- Child feeds & margin
Built for distributors
$299 / mo
Scale
- 50 feeds
- 50,000 products
- 250 API keys
- 2,500,000 queries/mo
- Database sync
- Child feeds & margin
Custom
Enterprise
- Unlimited feeds
- Unlimited products
- Unlimited API keys
- Unlimited queries
- Database sync
- Child feeds & margin
Need a higher limit? Just ask - we can raise any of these to unlimited. Go over your monthly query allowance and it's billed per 1,000 calls; we never cut you off mid-month.
Questions
Frequently asked
What exactly is Feedwyre?
Feedwyre turns a product catalog into a secure web API in a few minutes, without writing any code. That catalog can be a spreadsheet, an export from another system, or a live pull from your own database. Just set which fields people can search by and which fields come back, generate a key, and your apps can start looking products up right away.
Can I try it for free?
Yes. Every account starts on the Starter plan with a 30-day free trial, and it comes pre-loaded with sample data so your dashboard isn't empty on day one. You don't need a card to sign up, and you don't have to pick a plan first either.
Can I resell the same catalog at a different price?
Yes. Child feeds come with every plan, including the free trial. A child feed reads a parent feed's products live and applies your own markup, either flat or per category, to price, delivery cost, or a custom field, before handing them back. Nothing gets duplicated, and each child feed has its own keys and consumers.
Can I stop overselling across multiple sales channels?
Yes, that's exactly what atomic stock booking does. Every booking reduces one shared stock count in a single step, so if two channels both try to sell the last unit at the same time, only one of them can succeed.
Can my customers order without integrating an API?
Yes. Set up a login for any consumer and send them the link to their own ordering portal on Feedwyre. No API key, no spreadsheet, nothing to integrate. They just sign in there, browse the catalog and prices you've set for them, and book straight against your live stock, the same safe way every other channel does.
Ready to see your catalog as an API?
Start for free. Your trial comes pre-loaded with sample data, so there's something real to explore in minutes.