Blog

Guides on catalogs, product feeds, and APIs

Practical write-ups on the problems a product feed API actually solves: stock accuracy, reselling with margin, syncing from your own database, and more.

Fundamentals

What Is a Product Feed API?

The difference between a product feed, an export, and an API, and why the format your systems consume matters more than the format your catalog started in.

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Inventory

How to Prevent Overselling With Atomic Stock Booking

Why "check stock, then decrement it" always breaks under real traffic, and what an atomic booking operation actually does differently.

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Catalog sync

Database Sync vs. CSV Import: Which Should You Use?

Two ways to keep a product feed current from a source you already have, and the honest trade-offs between them.

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Reselling

Child Feeds: How to Resell a Catalog at Your Own Margin

Giving a distribution partner their own priced view of your catalog, without duplicating a single row of data.

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PIM

PIM vs. Product Feed API: Do You Need Both?

What a PIM is actually for, what it isn't, and where a feed API picks up the parts a PIM was never built to do.

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Multi-channel

How to Build a Multi-Channel Product Feed

Serving a marketplace, a storefront, and a partner ERP from one source of truth instead of three exports drifting out of sync.

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API design

API Rate Limits Explained: What They Mean for Your Integration

Why a per-tenant rate limit exists, how to design an integration that never trips it, and what to do when you get a 429.

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Inventory

Inventory API 101: Real-Time Stock Without Overselling

What "real-time" needs to actually mean for a stock count to be trustworthy, not just fast.

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Operations

The True Cost of Manual Order Entry for Wholesale Distributors

Manual B2B order entry costs far more than the labor to key in an order. Where the rest of the cost hides, and what actually removes it.

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Integrations

EDI vs. API: Do You Actually Need an EDI Integration Yet?

EDI is built for high-volume document exchange with large partners. The middle ground most small and mid-size distributors actually need first.

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Wholesale pricing

Customer-Specific Wholesale Pricing Without a Spreadsheet

The three shapes wholesale pricing takes, why a spreadsheet copy of it breaks, and what should own it instead.

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Inventory

Multi-Location Inventory: How to Stop Branches From Overselling Each Other

A business with several branches usually ends up with separate counts or a stale master spreadsheet. What a real shared count requires instead.

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B2B commerce

Build vs. Buy: Should You Build Your Own B2B Ordering Portal?

A login and an order form sound simple, until live stock and per-account pricing enter the picture. What building one actually involves.

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Multi-channel

Keeping Shopify, Amazon, and Your Own Store in Sync Without Losing Track of Stock

Why the real fix is picking one system to own stock, not syncing three separate counts against each other.

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Fundamentals

API Key, Download Link, or Portal Login: How to Choose What to Give a Customer

A decision guide for matching each customer to the right access method - and why you don't have to pick just one.

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